Global consumer trends to watch in the seafood industry is from SeafoodSource.com – the official media outlet for Seafood Expo Global / Seafood Processing Global. Created by Madelyn Kearns, Associate Editor, the report looks at the opportunities and trends that are impacting the sector now, and what the industry needs to be doing:
“Today’s consumer marketplace has a diverse cast of key players – from refined Baby Boomers (born between the years of 1946 and 1964) to savvy Millennials (born between the early 1980s and 1998), all the way down to the fresh-faced Generation Z (born between the years of 1998 and 2010).
Between them all, there are a lot of hungry shoppers and diners for the seafood industry to cater to. The shopping landscape is shifting to accommodate these changing client groups. Restaurants are taking on new form with mobile storefronts and pushing the limits of their menus with bold flavors, while supermarkets are experimenting with e-commerce and online aisles, and expanding their chilled and frozen offerings. Convenience stores, once places to grab a quick snack and to fill up the gas tank, are also expanding their horizons by including small cafés and full meal selections for consumers on the move. This modern world, and the consumers who run it, are clearly very much in motion. Can the seafood industry keep up? If it keeps its finger on the pulse of the following emerging consumer trends, it may not just stay in stride – it could even set the pace moving forward.”